Some of the popular and must-do techniques are discussed here, 1. Web directories: Register your website in all possible web directories, so that you can get more visibility to visitors worldwide via these virtual directories. Website directories are like the yellow and white pages that are available for your phone numbers. When you place a link back to your website, visitors looking for information using these web directories will be tempted to read about your website and product details and services offered. This will also improve your site authority in the web.
2. Article Marketing: Writing review articles about your services and products are the best ways and the widely adopted methods for marketing articles. Guest blogging in other websites can help you in great Off Page SEO as you can also place the links of your websites. These are nothing but back links. Also Visitors to these websites having a higher number of views may visit your website and blogs with purpose or out of curiosity.
3. Blog Commenting: Commenting on others blogs in your niche area will increase the chances of visitors visiting your blogs, as you will be leaving your site URL, which when clicked can take you to your blog. This way you will also be generating a backlink that are much effective than you could think. Also leavening relevant comments can initiate interesting discussions in the site.
4. Use Social Media Effectively: Social networking sites are great place for building your network and friends and they are real good for promoting your business as they have million of registered users. In addition, the network will allow you to gain unique fans, friends or followers, through whom you can expand your networks like through their friends, and friends of their friends, and so on. This is the best place to find people of your niche. Some of the best social networking sites will include Facebook, LinkedIn and Twitter.
5. Advertise: The use of Google Adwords is the best way to promote your site/service in appropriate websites in your niche and you will be paying per click or impressions count. There are also free websites like Craigslists, wherein you can place free ads about your website. These are the pages where there is heavy traffic, which will indirectly also increase traffic to your website. Remember, these also counts as backlinks to your site increasing your site authority.
6. Forum Posting: This is one of the other prominent Off-page SEO Techniques, wherein you will be initiating or participating in various discussions on a number of topics in your niche. When you follow the guidelines of forum postings, the webmaster will allow you (in some forums after a certain period) to add your links (backlinks for your website) that can drive the traffic to their forum to your website. Also remember that these counts as high value backlinks, so Forum Posting is really valuable if done in the right way.
7. Press Release: Though not followed by many, this is one of the most important and effective off page SEO factor that will target certain audiences and are often considered as official announcement. This one of the best ways to introduce a new product from the horse mouth in the virtual world and will therefore effectively will drive more visitors and readers for your blogs. Usually links that you get from good PR sites are of high value.